Let's Get it Sorted
Whitsunday Regional Council have been granted over $100,000 to educate and empower residents to make the correct choices when it comes to sorting their waste and recycling.
The funding has been granted through the Queensland Government’s Let’s Get it Sorted Partnership Program which is so far supporting 26 councils statewide.
The overarching program hopes to spread a united message across the state to improve household recycling habits and trigger behaviour change in residents.
Whitsunday Regional Council Mayor Ry Collins said that the funding has created the perfect springboard to address our regional recycling challenges.
“We live in one of the most environmentally diverse and delicate regions in the world, and in order to protect our local ecosystem, everyone needs to be playing their part in our war on waste,” he said.
“Our 2023 bin audit demonstrated that across the region, there is a 30% rate of contamination in our recycling bins, with the biggest issues being soft plastics and bagged recycling being placed into our yellow recycling bins.
“The campaign will focus on reducing this percentage, and another audit will take place at the end of the campaign to see how we are tracking as a region.
“By rallying the community together to make the correct choices when sorting their waste, we can make a real difference together.”
Coordinator Waste and Recycling, Clinton Shand, emphasised the importance of communicating the core recycling messages in order for the campaign to have maximum effect.
“We have chosen to focus our messaging on the do’s and don’ts of recycling to get back to the basics of sorting waste correctly within our community”, he said.
“By starting from scratch, we can hope to bust some recycling and waste myths, and ensure all residents are on the same page with their recycling knowledge.”
The campaign will take a soft launch this February with the inclusion of some top end recycling messages which will be distributed with rates notices.
“Residents will also have the option to opt in to receive a ‘recycling top tips’ fridge magnet by visiting the Let’s Get it Sorted page on Council’s website,” added Mr Shand.
The Let’s Geit it Sorted campaign is proudly funded through the Queensland Government’s Let’s Get it Sorted Partnership Program.
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For media enquiries, contact:
Greg Martin, Communications and Marketing Manager
Phone: 0749450617 or Email: communications@whitsundayrc.qld.gov.au