Digital Business Services

Whether you want to reach new customers, apply real-time data analytics or run your business on the go, technology can help improve your business in many ways. The hard part is knowing where to start. Below are just some of the information and support services available to Small to Medium Enterprises, which are designed to help build capability, engagement and utilisation of the digital economy.

The Small Business Digital Grants Program can assist small businesses to access digital technologies and services to help you work smarter, engage with the global economy and make the most of online business opportunities arising from digital disruption.

Vision and Planning

Watch this short video on how the Business Model Canvas works, or read more about it here.

This guide will help you to understand Cloud Computing and the different ways you could use this in your business.

Find out how to Stay Smart Online and sign up to the free alert service to keep informed.

Operational Efficiency 

Utilise data to aid decision making with Queensland Open Data PortalFederal Government Open Data Portal or Australian Bureau of Statistics

It is possible to visualise this data through online tools (drag and drop the spreadsheet data file into the site) such as Queensland Globe, National Map or others available on ODI Australian Network.

Sales and Marketing

There are a number of important considerations when setting up and establishing an online presence and website, and a vast range of providers to assist you with domain name and website creation. While these services are available online (either paid or do-it-yourself), Council supports and promotes the use of local and regional suppliers where possible. A simple Google search of ‘Website builder Whitsunday’ will provide a list of businesses that offer these services within the Whitsunday Region.

.au Domain Administration (auDA) is the Federal Government endorsed administrating body and policy authority for the .au domain space.

Domain Registration Services are an auDA Information Security Standard (ISS) Certified Registrar, providing information about .au and international domain names, services and availability; email and web hosting services and cyber-squatting.

Google provides a range of resources to assist your digital business, including establishing a Business Profile with Google My Business, tracking your site’s performance with Google Search Console, and checking your site for missing analytics with GA Checker.

With the rising popularity of mobile devices, there are a range of tools and services to ensure that your website provides a seamless experience to your customers, no matter how they choose to interact with you. Test whether your website is mobile-friendly, and if not, check out these top tips for building a site for mobile devices.
 
Other Programs, Resources and Support Tools

Connect with Digital Queensland where the amazing work being done across the digital space in Queensland is showcased, including start-ups, innovation, media, technology and ICT.

Check out the 2018 Telstra Small Business Intelligence Report which reveals where small businesses meet customers’ expectations, and where they don’t, plus expert advice and action plans to help you close the gap.

The third edition of Digital Australia: State of the Nation features the results of our market-leading research on how Australia shapes up as a digital nation. The study shines a spotlight on Australians’ digital consumption and behaviours, as well as their attitudes and experiences in the digital age. This latest report is the first stop for informing and optimising your digital strategy now and in the future.
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