Proserpine Main Street Upgrade

Whitsunday Regional Council is planning to upgrade the Proserpine main street and entryways into Proserpine from the Bruce Highway. This is a key project identified in the Proserpine Master Plan, adopted by Council in late 2017.

A concept plan has been prepared by urban landscape consultants SLR, and is available here for viewing(External link).

Vision - "Reinvigorate Main Street and identify key entry points into Proserpine to enhance community pride, commercial vitality and social interaction in promoting the town's unique identity"

The Plan aims to undertake town improvements, improve the 'visibility' of Proserpine, and recognise, celebrate and promote the positive elements of Proserpine.

Some of the main features of the concept plan include:

  • New entryways into Proserpine from the Bruce Highway, travelling north and south, to attract visitors and create a point of difference in the area.
  • Improved signage and wayfinding, to provide better direction and connectivity to key points of interest in Proserpine, such as Lake Proserpine or the Water Park.
  • Improved safety and amenity along Main Street, for example, making sure pedestrian crossings are safer and footpaths are uniform along the length of Main Street.
  • Activate laneways along Main Street, to build a new and eclectic identity for the town and encourage new investment.
  • Create opportunities for public art and community activities which celebrate Proserpine's heritage and culture.

Community Consultation

Council sought feedback on the concept plans in October 2018. To find out more, view the Consultation Summary below or visit Your Say Whitsunday.

The design is currently being finalised for adoption in the new year, with works expected to begin in May 2019.

Proserpine Main Street Consultation Summary
  1. P  1300 WRC QLD (1300 972 753)

    67 Herbert Street, Bowen
    Shop 23 Whitsunday Plaza, Cannonvale
    Cnr. Stanley and Conway Streets, Collinsville
    52 Main Street, Proserpine
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