The fluid shapes intertwining represent the link between all the townships that form the regional area. Each of the colours represents vibrant and energetic colours, with each colour representing a major industry or natural element of the region.
Blue/aqua tones – the different and ever changing colours of our tropical ocean;
Pink – the vibrant colours of the coral and reefs;
Green – the rolling cane fields of the local sugar industry, the richness of the vibrant horticulture industry, the rainforest, coastal mountain ranges and Whitsunday islands;
Yellow – the sunshine and sand; the iconic mango and various types of produce.
Orange – the rich earth found in the inland parts of the region and the cattle industry;
Black – the mining and heavy industry found in the Bowen basin and Collinsville.
The typography is a combination of casual typeface that represents the atmosphere within the region, coupled with a corporate font for the wording Regional Council.